2025_EML Capstone Projects

Franchise Opportunities Data Collection Plan Created

BizBuySell

and high-cost option selected Adjusted due to limited access to subscription-based databases Slight delay due to sourcing free alternatives Used structured format and industry insights Considered investment, risk, ROI, owner involvement

Week 2

Identified sources, planned data strategy

Preliminary Financial Data Analysis SWOT Analysis Completed

Week 2

Calculated estimated profits using public sources

Week 3

Conducted SWOT for each franchise option

Preliminary Decision Tree Created

Week 3

Built and visualized decision framework

8.​Implementation and Results

​ To measure the effectiveness of this capstone project, I evaluated several Key Performance Indicators (KPIs). These KPIs were identified, set against a target, evaluated, and given a status as either achieved or failed. The table below shows all this information.

KPI

Target

Actual Result

Status

Complete business evaluations Financial model accuracy

All 3 franchises reviewed

3 SWOT + 1 decision tree completed

Achieved

Profit calculations with citations 80% from reputable sources

Equation-driven estimates used

Achieved

~90% from verified public sources delay due to data sourcing but still

Data credibility

Fail

Project timeline adherence

<10% deviation

Achieved

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