ADS Capstone Chronicles Revised

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Table 1 presents the top 10 association rules by lift, which provides a detailed overview of the strongest product associations identified in the analysis. This table is instrumental in understanding which product combinations are frequently purchased together, aiding in inventory management and targeted marketing strategies by leveraging the identified purchasing patterns. Table 1 Top 10 Association Rules by Lift

4.1.3​ Association Rules. Association Data analysis has uncovered significant relationships between product categories, highlighting notable purchasing patterns. For instance, the analysis reveals a high lift value between “Huawei MediaPad” and “Google Pixel Slate,” indicating a strong association between these products. This suggests customers who purchase one of these items are likely to purchase the other, reflecting a meaningful connection in consumer buying behavior.

Rule

Antecedents

Consequents

Support

Confidence

Lift

(Huawei MediaPad)

(Google Pixel Slate)

4

0.001107

0.142857

11.733766

(Google Pixel Slate)

(Huawei MediaPad)

5

0.001107

0.090909

11.733766

0

(Memoir)

(Cooking)

0.001107

0.115385

8.568493

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