ADS Capstone Chronicles Revised

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Figure 3 visually represents these findings through a boxplot, which displays the total number of transactions per customer for each country. The boxplot illustrates the distribution, median values, and range of transaction counts, highlighting significant differences and variations. This graphical depiction aids in understanding the regional disparities in customer behavior and supports the development of targeted marketing strategies and customer engagement approaches tailored to specific markets. Figure 3 Boxplot Showing the Total Number of Transactions per Customer for Each Country

4.1.2 Customer Insights. The analysis of customer transaction behaviors reveals notable differences across countries. Specifically, customers in the USA exhibit a higher average number of transactions, with a mean of 7.63 transactions per customer. This indicates a higher level of engagement with the e-commerce platform among American customers compared to those in other countries. In contrast, Australian customers have a lower average of 5.90 transactions per customer, suggesting a variation in transaction frequency and engagement levels between the two regions.

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