2025_EML Capstone Projects

5.​Data Collection and Analysis

​ The source of my data over the course of this capstone project was from publicly available information related to the type of business I was researching, business trends within the Las Vegas area, generalized business information related to the government and market data, and lastly the available information on the business listing. ​ The method I used to collect data was based on a priority of information, the order of priority was as follows, specific information related to revenue and profitability metrics was the most valuable information in that it gave me direct insight into the business’s performance that I could then compare with the other alternatives, market demand trends to help me project into the future, startup and operational costs which would help me to establish different baselines for expenses that I could help estimate net profits, and competitor information that I could use to evaluate the competition for each alternative. ​ Some key findings are shown in the table below.

Franchise Type

Revenue Potential

Net Profit Margin

Market Growth

Startup Costs

Supplement Store

$500K–$900 K $500K–$900 K $750K–$900 K

$180K–$500 K $200K–$450 K $100K–$500 K

Moderate (2.5%)

5–15%

Pilates Studio

10–20%

High (8–11%)

PT Practice

14–15%

Strong (6%)

This table shows the different revenue, net profit margin, startup costs, and market growth giving me valuable information to compare against when performing my decision making analysis and change management analysis.

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