USD Magazine Summer 2021

C O U R T E S Y O F J A M E S D . P OW E R I V

[ d e d i c a t i o n ]

The legacy of the J .D. Power name at USD GENERA T I ONS OF GENEROS I T Y J by Krystn Shrieve

and the belief that we’re put on this earth to make an impact. “He did everything with integrity,” Jamey says. “He had a modest approach to philanthropy.” Like father, like son. The younger Power carries many titles at USD — an alum- nus from the class of 1985, a 2006 recipient of the Author E. Hughes Career Achievement Award, former vice chair of the Alumni Association Board of Directors, former chair of USD’s most recent fundraising campaign, Leading Change: The Campaign for USD , a past USD parent to two sec- ond-generation Toreros and

he was a great husband, father and friend to many,” says Jamey of his father. “It’s tough to think of yourself as being able to fill those shoes.” The way Jamey does that is by passing on to others the values his grandfather passed on to his father and his father passed on to him — values such as serving the community, the idea that knowledge, truth and beauty are inextricably linked,

ames David Power III revo- lutionized the auto industry when founding J.D. Power and Associates. He was third in a line of five genera- tions of sons to carry the name that’s synonymous with quality and integrity. At the University of San Diego, his dedication to excellence, the importance he placed on education and the role he played in helping stu- dents achieve invaluable hands-

on work experience will endure. Known to family, friends and many around campus simply as “Dave,” the legendary entrepre- neur (pictured) died on Jan. 23, 2021, at the age of 89. His lega- cy at USD, however, lives on through his son, James D. “Jamey” Power IV. “It’s a challenge to walk in the footsteps of such a remark- able man. He had an impact on society, he was an entrepreneur,

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