USD Magazine Spring 2022

Sioma Waisburd ’03 (BBA, BA)

Co-Founder/Director, Chosen Foods

“I believe that doing good and doing well go hand in hand, really. I believe that doing business right means doing good economically and doing good for the environment and society. One area should elevate the other. It’s not a zero-sum game. When a company authentically makes a positive impact, that’s felt by customers and retailers. This creates a connection with a brand that is stronger than any marketing campaign. Customers will ultimately ‘reward’ the companies they feel that connection with by making a purchase.”

T H E P R I N C I P L E S O F T H E M S E L P R O G R A M A R E C E N T R A L TO WHO I AM . I L I V E T HOS E VA LU E S E V E RY DAY AND APP LY T H EM I N MY CAR E E R TODAY, E SP E - C I A L LY AROUND T H E I SSU E S I CAR E SO MUCH ABOU T — ADVANC I NG RAC I A L AND SOC I A L JUST I C E . ” — P a m e l a G r a y P a y t o n ’ 1 6 ( M S E L )

2022 2022 marks the 50th anniversary of USD’s School of Business.

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USD MAGAZINE