News Scrapbook 1985

San Diego, CA (San Diego Co.1 San Diego Union (Cir. D. 217,32.4) (Cir S. 339,788) R 7 1985 .Jlll«n '• P c. e

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1" , su Colleges' fight for funds could mushroom into·a war q_ I .ast of I Sene., By Mlrhael ·cott-Blair . t 11 '1\'rol~r public campuses - E. Hughes, president of t Universi- ty of San Die&l).

from elementary schools. to universities_- are openly competing for the available monies. William McGill, who has served as chancellor of both UCSD and Colum- bia University, was not optimistic about resolving the conflict. "We tried many times lo develop agreements in New York state m order lo stem the conflict, but none ?f them ever worked. It just became mcreasingly competitive and bitter" he said. ' ''If at least a cold war between the public and private sectors is going to be avoided in the near future, we must sit down and talk, " said Author

"i am concer~ed about this, really concerned,'' said UCLA Chancellor Charles E. "Chuck" Young, as he stood frowning, his chin cupped in one large hand. "There's going to be a Jot more fund raising in the very near future, a lot more. But I honestly don't thmk our methods are any different than before, nor are we being unfair to the privates. I don't think that what we are doing is causing conflict, it' just that more campuses are dmng it See COLLt ES on Page A-8

College Funding The battle for donor dollars be D the almost private preserve of the private campuses. But now the

Colle es: The battle for funds cool end up as a bitter war nlmued from now,' h said. N rby UC Pr d nt David P. Gardn r nodd d m gr em nt. Sitting w1lh hts hand carefully campus leaders say they fear is that 1f lawmakers see them finding mil- lions of dollars in private sources, government appropriations might be scaled back. or increases might be harder to find.

And another danger that public campus leaders say they fear is that if lawmakers see them finding million. ofdollars in private ources, government appropriations might be scaled back, or increase might be harder tofind. just be given a blank check to go out and get ny m ney they want from wherever th y want to do whatever they want. That is a temble short-term view that will ultimately damage all high- er education and that means damage the general public," Hughes said. their own role. They can But for some public campuses, it is a matter of "simple survival," said ?av~d F~ld_man, the ectenftly hi(~ un -ra1s1ng ex~ r or . e • Grossmont Community College DIS· "It's going to be a scramble and every imaginabl" cotnQetillve .mar- keting method will be used to get more fund as we fa ever-increas- ing costs," he said But. said Hughes, that's only part of the story, beca the same in- creased costs have hit the private ·Using the same logic, does that mean the private campuses should be going to the state Legislature and king f r money to offset their in- creased costs? I don't think that is a good solution," he said. That solution sends shudders down everyone's spine. The private campuses want to avoid at all costs the government regulations that are invariably tied to government money And they don't want to be like one New York state private campus president who said he spends 30 per- cent of his working time lobbying for state and federal tax dollars. Conversely, the public colleges don't want to find themselves com- peting with the private colleges in the halls of Congress and Sacramen- to, presenting a divided, combatant image of higher education to the pub- lic and lawmakers, an image that could only cut public confidence in education, they fear. And another danger that public trict. campuses.

clasped on the tabl and peaking In h.is c tomary complete unhurried ntences, h id· "l just thmk we are being much more ggress1ve about our fund ra mg in the founda- h and philanthropy field Our pres- enc b 10 felt mu h more by th pnvat c mpu imply bee u w r bemg much r efficient not because w are domg anything dif fer r.t. "Out 1 t me dd, 1 m d eply con• cern d ov r ny 1bl conflict be- tw nth privat pubhc ector. Som of th tat · maior public u01vers1ty leaders uch as t.:CSD' Atkinson. SO u· Thomas B Day, UCLA' Young, nd U Berkeley's 1ch el H yman say they share ardner' concern, but in ist they arc duty• and morally-bound to do everything they can to maintain ex- cellence at th ir cam u es. utely cannot maintain our present quality with the curr nt public fund• mg, generou thou h 1t has been in the past two years. "I ve got to get th best I can for UCSD. I ould be morally and pro• fess1onally dereh 1( I did n lf it takes private mon y. urces to do it, that is where I must go," he said. ..You can't tand . till if you want to retain excellence," said San Diego State's Day 'We've got to go for- ward and right now the only way to do that i through private givmg." But Hughes of USD di· grees with t .c JJr mise of Atkinson and Day' po ition, saying it may be time to re- evaluate the entire mission of public higher education. As the former head of the Associa- tion of Independent California Col- leges and Umver. itle , Hughes speaks for many private presidents m saying, "The mi ion of the state umvers1ties and colleges (UC, CSU and the commu01ty college') is to build the very best university or col- lege that the talc is willing to pay for That nd no more. "My ml 100 as president of USD is to build the best possible university I can within the philosophy of the board of tru tees. There are many things I would like to do that are not within that philosophy and I don't get to do them. "Private umversitJes have a role m society; pubhc universities have P Atkin. on said recently ''We abso•

"l don't thmk either the federal or state governments will start cutting appropnations in the face of more private money being raised by the public campuses," said Rep. William D. Fora, D-Mich., one of the most influential con essional leaders on ed1,cational affairs. "But watch out for the smart legis- lator who suggests that the state might offer a base budget plus matching money for anything they raise privately," he warned. "That is already almost upon us," said Garland Peed, chancellor of the San Diego Community College Dis- trict. "Last year, the state Legislature agreed to a program for the state's community colleges to get additional state money on a project-by-project basis if they could match the money from the private sector . "It died when Gov. Deukmejian blue-penciled it. But I believe the only reason he killed it as because there was no provision for the four- year colleges to be in a similar pro- gram, not because he disagreed with the idea/ said Peed. "I am sure it will be remtroduced, and when it is, you will see some real competition for pnvate funds," he said. Such continuing competition must be avoided at all costs. according to r· Pattie M. Peterson, president of Wells College in New York. "The public interest is involved and we need a public policy of some form. We can't just go on handling this on an ad hoc basis," she said. "It will take some magnanimous people if we are to find a solution," said USF's Lo Schiavo. "The important thing," said James J. Whalen; president of Ithaca Col- lege in New York, and chairman of the National Association of Inde- pendent Colleges and Universities, "is to find a way in which the publi~ and privates can sit down and agree on a rational distribution of the available resources before we stran- gle each other in a public squabble that will confuse both the public and the legislatures. "To be honest," he added, "I have no idea when or how all this will end. "But it is time we got off the dime."

'A tin cup' won't do "You can't run around with a tin cup in your hands expecting people to give you money because you can prove you need it. You must prove you deserve it." That's the experienced advice of William F. Brunk, vice president for institutional advancement at Point Loma Nazarene College, who has worked in some of the toughest and most successful East Coast universities. "Donors don't give, they invest," said Brunk. "You must give people the chance to do something with their money that will ,ave an influence on the future. "I have found that people are looking to put their money into something that will take them into the future, something that will succeed them, that will be remembered after they are gone. "That's what you have to offer," he said. "That's what the college must present." - Michael Scott-Blair