News Scrapbook 1985

San Diego, CA (San Diego Co.) Son Diego Union (Cir. D. 217,324) !Cir. S. 339,788) MAR 24 1985

..Alt~,,~

F..,,. 1 888

P. C, B

Gifts to UC system {private sources)

$157 million

$52 million

$20 million

1963

1973

ampuses battle bitterly f o bucks

• • • In California, until recent years, UC has been the only public higher education system involved in private fund-raising in any substantial form, and since 1960 UC has been guided by an agreement not to infringe on the private universities' financial turf. That policy was drafted by former UC President Clark Kerr and adopt- ed as the policy of the UC statewide Board of Regents. It restricted UC campuses to fund- raising among its faculty, alumni and "friends," and repeatedly re- minded UC campus chancellors that they must do everything possible to protect the private university sourc- es of funding. Since 1980 that policy has been trodden on, say private campus lead- ers, as public campuses have hunched ever arger fund-raising drives. Even UC senior vice president Wil- liam B. Baker said ruefully, "It is t~ue that we only go to friends. But in truth, anyone who gives us money is a friend. "I'm afraid the campuses are now in the general fund-raising business in a big way. We talk of only going to the 'university family,' but the defini- tion of that family has certainly be- come blurred." At UC's Santa Barbara campus, now involved in a $107 million fund- raising effort, director of develop- ment Chris Kerston said: "We only accept money from qualified sourc- es." What is a qualified source? "The source must be legal, the donor must not put restraints on the use of the money, and the reason for giving the money must be consistent with the goals and mission of the uni- versity," said Kerston. "That's about

ContiJJued from A-1

ground m fund-raising, including time at the University of Rochester and Roberts Wesleyan College in em- battled New York State. "There is nothing to stop that fight spreading here and believe me, the fighting get deep down and dirty," Brunk added. Across the nation, leaders of public and private universities acknowl- edge the growing tension as con- stantly changing state and federal budget pollcies towards education make 1t increasingly difficult for campuses to make long-range plans, and as they all turn to pnvate sourc- es for some money to maintain pro- grams. From 1973 to 1983, the private four-year liniversities' share of vol- untary support to higher education nationwide slipped from 40.2 percent to 35 percent. Support for private men's and pri- vate womens colleges, for private coed colleges and professional schools, all slipped as a percentage of the whole. The offsetting gains went to the public sector, where the percentage rose from 22.l to 31.2 per- cent, according to the Council for Fi- nancial Aid to Education in New Yorlt City. Between 1979 and 1983, gifts to pri- vate uruversities increased 61 per- cent while gifts to public universities increased 107 percent, the council re- ports. "It is not that fund-raising in the private sector by public universities is new," said Unwersity at San Diego President Authon E. Hughes. "The problem is that we are suddenly fac- ing a massive increase in scope by the traditional campuses, and at the same time, the state universities, the community coileges and even the el- ementary and secondary schools are

getting 1n the act. ''We're all bumping into each other coming out of the nation's corporate offices. It's embarassing." National education leaders agree that nobody wants to talk about the problem in public because, they say, ''controversy drives away money." Speaking to a nationwide confer- ence of campus leaders in Denver recently, Cornell University Presi- dent Frank H.T. Rhodes forcefully called for a halt to the increasing rivalry and rancor, "a stop to the snide remarks" between the public and private sectors, as they compete for money. A number of other Western presi- dents have heard little of the conflict and question whether there is a prob- lem. "I don't understand this, and I can hardly believe it at present," said Donald R. Gerth, a veteran campus president of the CSU system and now president of the Sacramento campus, expressing amazement at the seem- ing ruckus during an interview at a recent CSU trustee meeting. "I've heard nothing of all this. Is there re- ally such a war in the East?" ''Yes, there is war, and it's horri- ble, brutal, just brutal," said Robert Hess, president of Brooklyn College of the City University of New York while attending a Washington, D.C., conference. "The public and private sectors in New York are not friendly and we make no bones about it among our- selves," said Hess. ''You may not hear much public dispute because we agreed that sort of thing damages us both. "But behind closed doors, the fight- ing is so bad I have stopped attend- ing the meetings. It's vicious, it's warfare, it's horrible."

es. For the past decade, at least, the distinction in funding sources has be- come increasingly blurred. California prides itself on having produced the University of Califor- nia system: "the best state-funded university in the world," it is often described. However, the fact 1s that UC is not state-funded Only about one-third of its annual $4.5 billion budget comes from the state, with approximately one-third from the federal govern- ment and one-third from private and other sources. Conversely, many of the nation's top private campuses receive huge amounts of public money to sustain their research programs, and a fi. nancial truce has existed between the public and private sectors. In the pas,t three years, however, the trend towards massive fund-rais- ing campaigns to raise private money for public universities has in- creased "alarmingly," private cam- pus presidents say, and tempers are rising apace. "We don't want the same horrible wars between public and private campuses that have developed in the East to :spread here. The very idea sends shivers down the backs of cam- pus presidents," said Mary S. Metz, president of the prestigious Mills College in Oakland. "But if something radical is not done to change what is happening here, in five years we will be as bad as New York, where the public and private sectors are at each others' throats in competing for funding," said William Brunk. He is a recently appointed fund-raiser for Point Loma College who has 27 years back-

•

lleges and Universities Reporting the High st Totals

1982-83 Voluntary Support:•

$126,253,998 91,897,447 62,672,825 62,050,362 61,551,652 60,709,711 60,393,723 58,218,907 54,400,037 50,554,729 50,554,729 49,012,322 46,754,786 45,606,481 43,647.738 43,429,778 43,321,891 41,751,235 41,059,950 39,234,445

general fund-raising business." "If President Kerr's policy is still on the books, it certainly is being trampled on," said UC regent Frank L. Hope Jr. of San Diego. "UCSD and many others are actively pursuing major gifts of private money. "But there is no question the cam- puses need this money to retain their excellence. I don't see any way of stopping this now - there's too much money involved. "The good campuses will survive. Maybe some of the marginal ones will fail," Hope said. "I think it is now a case of devil take the hind- most. There's no stopping it." TOMORROW: Raising Money Is Big Business.

it."

At UCLA, which recently launched its own $200 million campaign, Chan- cellor Charles E. Young said: "It is clear thaf tlie major public institu- tions are going to be in the fund-rais- ing f' kl · a Jar different way than m the past. . "W 're 1n midst of a $200 rrul- lion campaign and our style is no dif- ferent tlian that of Harvard or Yale. We are there to stay. It's new to Cali- fornia but t the rest of the nation. "Minnesota, Wisconsin, Penn State, Indiana - they are all in there. Times are financially tough all over and I honestly believe that within the next 10 years, practically every major 111Uvenity in the nation - public and private - will be in the

135,851,758 107,721,719

Corporate Support:•

$25,775,190 24,618,716 24,490,945 18,658,337 16,062,569 13,158,552 12,921,501 12,896,205 12,868,068 12,814,440 12,440,850 12,434,997 12,146,187 11,888,701 11,346,043 11,274,752 9,831,557 9,759,076 9,291,109 8,861,696

•

y

39 981 ,060 23, 1 4,527