News Scrapbook 1980

SAN DI EGO UN ION

OCT7

-

DAILY TRANSCRIPT OCT 7 i980

RYBA CK'S WORK DRAWS PRAISE

,

-

Woman Trainer Fits In Nicely At USD

4Update' Talk Set On BusinessCosts

By AILENE VOISIN Staff Writer, TIie Son DieQO Union

, "I was pretty certain they wouldn't hire me because I was a woman," said Caro- lyn Ryback, 26. "I knew two of the coaches weren't in favor of the idea to begin with, so I was very surprised to hear I got the job." A year later, the acco- lades flow freely. Says USD Athletic Director Father Patrick Cahill: " She is so competent, so well respect- ed, that it's turned out to be an amazingly problem-free situation. And frankly, ther~ were some questions initial- ly as to ho~ it would work out. It was Just so different

Stroll through the USD training room, however, and it appears no different than others. Players sit while awaiting treatment, a radio blares, athletes and assistant trainers (several of whom are women) converse easily. The only athletes who might feel uncomfortable in her presence, says Ryback, are the recent arrivals. "But once they've been around a while, and they've talked to the other players, there isn't any problem." concerns her sched- ule. Ryback, who also teaches gymnastics at UC The problem - if one ex- ists

San Diego and works ~rt time as a physical therapist at the Sports Injury Clinic, is responsible for basically every sport at USO. When a schedule conflict arises between sports, she determines which sport has the highest injury risk, and assigns herself accordingly. "Say if there's a football and volleyball game at the same time," she explains, "I would cover the football game. My assistants would handle the volleyball team. It's a lot of work, but I real- ly enjoy if." interest in sports medicine, and the in- fluence of an older brother, Her own

were the main reasons Ryback enrolled in gradu- ate school after earning a bachelor's degree in physi- cal education at San Diego State. She also believes that's why the situation does not intimidate her. "I think a lot depends on how you grow up," she con- tinued. "My brother was as active in athletics as I was, and was very supportive of whatever I wanted to do. So were my parents." During the time Ryback studied at SDSU under Rob- ert Moore, the school's head athletic trainer, she was one of a handful of women m the program. She esti- mates that women comprise 50 percent of the , "It's still very unusual for a school to have a woman as its head athletic trainer. I'm the only one in Califor- nia and I was told last year that there are about eight of us-In tmrcountry- ln the future, Ryback plans to enroll in a doctoral program or physical thera- py classes. But in the mean- time, she can be f9und tap- ing ankles, wrists, etc. at USD. classes today.

A few years ago, the con- cept would have been as preposterous a~, say, women reporters conduct- ing interviews in the locker room. Imagine a woman taping ankles and attending to other parts of an athlete's anatomy as head athletic trainer at a university? Bob Dylan's 1960s lyrics notwithstanding - The times, they are a changin' - even this particular trainer was surprised when the University of San Diego broke with tradition by hir- ing her last year.

kfast seminar, Costs " will 7 . 30 _9 a.m. at the . town. Dennis '

An "Update" br_ea

R" · g Business

.

1S1n

"Solvmg

be held Friday fromd

own

Hotel

.

f

Executive . t nt professor o Briscoe, an ~:e3university of San management a

- Diego, will speak.. The semi ·t univers1 Y• .

sored by the eaistration is ·

·nar 1s spon Advance r .,-

F

or

$15 each.

"red and tickets are

requ i

t·

call 293-458.5.

more informa ion

'

SAN DIEGO UNION OCT 7

FIRST OF ITS KIND IN WORLD USD Opens

w Anthropology Center e . ·~

· ::r:~~~~n

'd the Aginskys, who remam ~:!mely optimistic about the future . Thou h nations mi~ht d1sappe~r'. the im;act of their existence contm ues and can be studied for future and has disappeare~, but the imh~~l of that empire continues throu~ . the world in the language,. re!,1g1~~ and customs of many countnes, sa1 Bu;~:r;f:~ys believe tha~, instea~ of studying the impact of lation~ after they happened, they _can studied as they are developing and their benefits increased. t The new center w~ll _draw on s u- dents from all disc1phnes. of the human race." benefit, they ~aid. E "The Spamsh . e collapsed mptr .

sed war ;:aterials.

industries 0 \ f~; and conques

izations that extended far beyond the area of their orig_ins to become forces in their own nght. "l tion" to They coined e term a describe such events that exdtend b~f yond the geopolitical bou~ an~ave the nation where they might started. . · the auto in- Amodern-day latton is . dustry which at one time centered_m Detroit But today, th~ U.S. dustry cannot be considered ; J a- reference to the German an_ ap nese auto industries, and th\mddus~ has become a lation that ex _en s . yond any one nation, they said. Lations have changed the way na- tions behawve, tlhdeWAagrin;fY!a~f that Before or ' h · needed new raw materials for t etr

B MICHAEL SCOTT-BLAIR ~ducotion Writer, The Son Diego Umon The world's first Center for the Study of Lateralizations - study of events that transcend political a~d national boundaries - w~s forma y o ned at the University _of San ofego last night under the d1rect10~ of noted anthropologists Drs. Bur and Ethel Aginsky. The culmination of almost 50 years of anthropological work ~y each of the Agmskys, the center is designed to study the development and bene- f ts of "lateralizations" rangmg from s~amp llecfing nd. religion to the oil and auto ind\lstnes and to the Olympic Gam . - d In an interview. the Agmskys cite Christianity and Judaism as lateral-

Germany and II Burt

Such conqueS t s by w Japan led. to World

,

ar

and Japan economic

Aginsky said.

Since then, Germany have grown to enormous

t but

~f

mbeesut~!~~

~he~~t:e~i;m~~~t - · 1 agreemen s

the countries provid-

benehc1a

themstheel~!!da:ddraw materials, there- mg · h 'd by creating a latton,_ e sa! ht try to Individual countries m1g f the influence particular aspects o try Olympic Games, but no ontehecyou;ave t th m because can s obep on~ the control of individ- grown Y ual nations. t d' ed" "These things need to be s u I ,

-

Page 8

SAN DIEGO BUSINESS JOURNAL

October 6, 1980

FUNDRAISING

By Dan T rigoboff Universities' fundraising techniques vary in never-ending search for fi ancia help C

e:,ougti ·io balance the;. budge~,~ Last year,. that <;ame to roor~ than .~2. I m•llion, . , . .. . dBeing the only maJor pnvate univer- 'sity in the area can give us an a~va!ltag~ in · raising funds," Will.arp ins~ti,& "We're the onlr allel"Jlative~av~ilable fO ·government-fundedei:Jucation; \he only non-tax supported jn~tit\lti,on. Jn the businli$s commupity,_ we can ~tate ·our case to business people ;ts an a~gument for free enterprise. They're tnrestricted funds. A heavier source of ,donations is UCSD's f~culty and staff, )Whi~ ~ntributed $72,054.

"Remember, we just got started in the ' late 50s as a graduate schqol, and our first 11ndergraduate class w~ in 1968," ' saiq Ray Ramseyer, special assi~tant to the' chancellor, ..and that consist~ of 180, students, We don't really have that - many aluml)i." , , . ,_ Most of. the research grants go iQ . science, medical and music programs, UCSD currently ranks fourth among univer~ities nationally in .obtaining science research grants, behind Jph~ Hopkins, .MIT and Stanford, • sa1<1 Ramseyer. . . _ . The university is pleased :with · ltS' fundraising efforts from local corp~ra- tions, as that source accouqted for $ I 868 000 in the last fiscal year. UC.SD plans to cultivate denors in. mucp. the manner,of other:uniYeJ"l!ipes. Promine!].t local citizens qeemed to p~ , pQtential donors will be in.vited to tour· the campus, and have lul\c;h with t~e cl}ancellor. • · • ·. 'Tm sure they suspecuti.atthey'll solicited for money somc;w.here along the line," Ramseyet ~aid, "'-"e wpn't do that the first time here, thougli. l!sually we wait until the follow-up." ,, · There are ambitious plans for donor cultivation at all the uniyersities. For example, _SDSU runs a direct mail program of solicitation, speciai events which run at least monthly,anda number of programs that run at least monthly. "My first priority was re~ords." D'Agostino said. Min order to get alumni in- volved, we had to be able to ideptify them.~ Once identified, alumni m·ay be con- tacted not only through regular direct mail programs, but through programs · relating to thealumni's former course of study. Businessmen and women .are encouraged to get involved and con- tribute to t/le business school, media peopli:, are asked to support comm~qi- ~tions program$, and the like. "We try to be ~ubtle," said D'Agostino. "But not when we thank the people who've been generous to us. 'l Thanks in,::lude special events; banquets, tickets to symphonies, and shows. ... with, of . course, the same ever-present pitch. Another new program that could be- come significant at SDSU is the society for young alumni. "We've: got a lot of young alumni in the area and many of them are rising in their particular careers, or will be in the fµture," said D'Agostino. himself an SDSU alumni. "This is a generally untapped group, and one that could become quite signifi~nt in the future. "The important thing here is to get them involved while they're young, get them .in the. habit of making gi!ts and contributing time to the; school. It may makes a significant difference now and it almost surely will later. It's a ·whole cultivation process in itself." •

Forget football and basketball. The hotlest competition among colleges in this city isn't in sports, but in pursuing the private dollar. Each of San Diego's three leading univers1t1es - the University of California at San Diego (UCSD), San Diego State University (SDSU), and the University of San Diego (USD) - has found a different path to the same destination. And while fundraising techniques differ, the problem remains the same - to increase private donations so that the schools can not onl) keep up with the rising cost of education, bur also add to the quality of the school. Private colleges and universities have always received funding from private sources, so the venture into fundraising seems a logical extension. But why would a public institution, already sup- ported by millions in public money, come to rely on fundraising as a source of income? "It's not just Prop. 13," said Tom D'Agostino, head of alumni and development at SDSU. "It's becoming a well-known general concept that tax- assisted institutions can't exist on public funding alone. "When you're dealing with a college, you're dealing with something that's heavily labor intensive. At any college, up to eighty-five percent of the budget can be in payroll. That doesn't leave a lot left to new programs and other kinds of progresive education." At the same lime, D'Agostino has learned to utilize that statistic to encourage gift giving. "We tell them that that payroll goes to buy homes, for groceries, goods and services ... back into the local economy. We can say that it\ an investment in the area and its future."

SDSU's D'Agost1no The tactic has shown some positive results recently. D'Agostino reported that SDSU has received both an annual $10,000 commitment from Rohr Industries and a gift-in-kind of more than $100,000 in electronic components from Cipher Data. SDSU is also currently negotiating with local network television for about $275,000 in donated air time for a fund- raising campaign, and with General Atomic for joint research projects. There are several categories of dona- tions, but the most basic division is between restricted and unrestricted gifts. It is the unrestrictive gift that is more elusive and probably more prized. "In the first place, one dollar of private money is worth about JO dollars of public money," explained D'Agostino. "It's not regulated by the state, so we can be more progressive when spending it. But most of the money we get has its expenditure pre- determined by the donor. Often, an alumnus or a person working in a cer- tain area donates money to that area. "Unrestricted funds go into what we call the President's Discretionary Fund. This gives the president (Thomas Day) the opportunity to expand programs that might not be getting as much funding, or explore new areas. This is an area we try to encourage, because this is an area that can really determine the

USD's Willard quality of a university." One of the ways in which unrestricted giving, on a rather grand scale, is encouraged, is the President's Council. SDSU has a structured membership system among i-ts donors, ranging from those contributing $25 annually to those giving $1,000 and up. The thousand-dollar givers are differentiated by then being bumped into what is known as "The President's Circle." Within this select group is another, even more select group known as "The President's Council," with a $25,000 minimum gift, all unrestricted. Mem- bers of the council will be courted and feted quarterly, with opportunities to meet with the president, and listen to guest speakers. The President's Circle currently lists about one hundred members, and that same number has been set as an eventual goal for the President's Council, although "we will consider it a success if we can get thirty this first year," D'Agostino said. D'Agostino has been credited by many with revitalizing the fundraising effort at SDSU, from past figures that generally fell between $50,000 and $100,000 before his arrival in late 1977, to the current expectations ofclose to $1 million. In his first year, 1978, $365.000 was raised, with an increase to $890,000 the year after.

UCSD's Ramseyer D'Agostino decries the notion that there is real competition among the three major local universities for private money. "The programs of the three schools are sufficiently different," he said. "Each of us tries to fit into the various vacuums of educational pro- grams existing in the area." D'Agostino admits, though, that there is intense competition for the coveted undcsig- nated dollar. At USO, a big emphasis is placed on larger contributions. Tim Willard , newly appointed director of develop- ment, says, "We get about ninety per- cent of our donations from about ten percent of our donors." Willard adds, of course, that all donations are encouraged, but the gift structure at SDSU offers more in the way of official status than at USD. The USD structure concentrates on the heavy donor, with a President's Club member- ship ay_ailable for recognition of si7eable gifts. All donors of$ JOO to $999 fall into Alcala Society memberships. Of the three leading local universities, USD is the only private one, and there- fore more dependant on private funding, in the forms of tuition or donation. ''It's hard to set a goal every year in a pnvate institution," Willard ~aid. ·"The bottom line is that we r.ced to raise

-

Imestment is a word that can be particularly effective when dealing with corporate cxecuthcs. "We <;an tell an engineenng firm that we're training thetr future engineers ... in many bu ,ne~scs and industries, we're training people lor the future."