Alcala Yearbook 2006-2007

ri ri University oJSanDiego

Article taken from USO Magazine (Spring 2007 Issue) Pictures taken by Eric Drotter

F aith. Compassion. Peace. Wonder. Justice. Those are just some of the key values of the University of San Diego. Every day, students, alumni and faculty are steeped in the ideals that USO is built upon, but getting the school's key messages out to the public in a meaningful way takes an enormous amount of behind-the-scenes thought , work and strategy. At last , all that effort is paying off. In October, the university's board of trustees unanimously approved adoption of a new logo that was designed with the goal of reinforcing the school 's Catholic heritage and unique traditions. A special ceremony to unveil the logo and branding marks took place on campus on December 8 , and was attended by President Lyons , members of USD 's board of trustees , faculty , students and other cam– pus constituents. All of the new graphic elements that were presented at the event feature colors in the University of San Diego's primary color palette: "Immaculata Blue'; "Torero Blue'; "Founders Blue:' and "Alcala White '.' Blue and white , of course , were chosen as the school 's colors by the founders , who selected them due to their connection to the Virgin Mary, whose statue sits atop the dome of The Immaculata, which is also adorned with blue. "Today marks a new era in the history of the Univer– sity of San Diego :' President Lyons said at the unveiling event. "This is an exciting moment for any institution , particularly one that's on the move '.'

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