ADS Capstone Chronicles Revised

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References Adwan, A., Kokash, H., Adwan, R., & Lubna, Z. (2024). Digital Marketing Strategies and Their Application in an E-Commerce Company: Lessons Learned from Daraz Bangladesh. In Internship Report. School of Business & Economics United International University. Alsmadi, A. A., Shuhaiber, A., Al-Okaily, M., Bhatt, D. (2023, June 9). Singular value decomposition (SVD): A powerful matrix factorization technique. Medium . https://medium.com/@dbhatt245/singula r-value-decomposition-svd-a-powerful matrix-factorization-technique-19ab1690 472d Chen, T., & Guestrin, C. (2016). XGBoost: A scalable tree boosting system. ArXiv . https://doi.org/10.1145/2939672.293978 5 Farid, D. M., Zhang, L., Rahman, C. M., Shiley, 2025. The Shiley Marcos School of Engineering: USD University of San Diego https://doi.org/12.3456/1234567.1234567 . Interaction-design.org. (2023, October 19). What is user experience (UX) design? . The Interaction Design Foundation. https://www.interaction-design.org/literature /topics/ux-design#:~:text=User%20experien ce%20(UX)%20design%20is,%2C%20desig n%2C%20usability%20and%20function.

Jikadara, B. (2024, June 18). Retail transactional dataset. Kaggle. https://www.kaggle.com/datasets/bhavikj ikadara/retail-transactional-dataset Louppe, G. (2014). Understanding random forests: From theory to practice. ArXiv . https://arxiv.org/abs/1407.7502 Van Otten, N. (2023, September 11). Srivastava, T. (2024, May 21). Guide to K-Nearest Neighbors Algorithm in Machine Learning . Analytics Vidhya. https://www.analyticsvidhya.com/blog/2 018/03/introduction-k-neighbours-algorit hm-clustering/ Olaniyi, O. O., Abalaka, A. I., & Olabanji, S. O. (2023). Utilizing big data analytics and business intelligence for improved decision-making at leading fortune company. Journal of Scientific Research and Reports, 29 (9), 64‒72. https://doi.org/10.9734/JSRR/2023/v29i 91785 Zhang, Q., Liu, D., Chen, G., Xiu, Z., & Wu, G. (2009, July 1). Performance and application of SiCp/Al composites for electronic packaging . IEEE Conference Publication | IEEE Xplore. https://ieeexplore.ieee.org/document/523 2658

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