2025_EML Capstone Projects

Las Vegas’s economy is often associated with tourism and hospitality, however public data suggests it also experiences robust population-driven demand, which boosts local business prospects. Therefore, I want to identify, compare, and ultimately select one business opportunity from a pool of three potential franchise or small business options currently for sale in Las Vegas. These franchises will be selected based on demand for the service, price (one low, one medium, one high cost), and personal interest. Each opportunity must be evaluated against critical factors, including upfront financial investment, ongoing operational requirements, and potential market viability within the local economy. Additionally, the chosen franchise or business should align with the project’s overarching goal: determining whether ownership is both practical and profitable, given my parallel commitments. 3.​Background and Literature Review The research conducted for this capstone project was comprehensive but focused solely on publicly available information related to the businesses. The information collected were focused on industry reports related to the different good and services provided by each business, government and market data that was available and deemed to be relevant, and the individual franchise listings. The preliminary theory was that the physical therapy practice and pilates studio would not be as good of a business as the nutrition supplement store. This theory was based primarily on personal bias and desire to run one of these stores. However, after the different analysis strategies (discussed later) my opinion was altered. After the analysis conducted over the course of this capstone project I ultimately came to the conclusion that the pilates studio afforded the best business opportunity amongst the three businesses. The primary knowledge gaps related to this project come from two sources. The first source is the lack of specific information related to the business listed for sale. Information is obtainable for a price, however I elected not to purchase this information because I want this iteration of this analysis to be a trial run in which I can obtain feedback from my classmates, instructor, and mentor prior to conducting the analysis again. The second source of my knowledge gap comes from my lack of experience running and owning a business. I believe that

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